Walkman - Wikipedia. This article is about the Walkman brand. For information about the generic item, see Personal stereo. Walkman is a Sony brand tradename, originally used for portable audio cassette players from the late 1. In later years, it has been used by Sony to market digital portable audio/video players, as well as a line of mobile phones introduced in 2. The original Walkman cassette player, released in 1. This could turn everyday tasks like commuting and running into pleasurable experiences, give commuters a sense of privacy, and add a soundtrack to urban surroundings.[2][3]The Walkman was devised by Sony co- founder Masaru Ibuka, and first built by audio- division engineers Nobutosi Kiraha and Kozo Osohne in 1. Ibuka loved listening to opera on his frequent trans- Pacific flights, but felt Sony's existing portable player - the notebook- sized, five pound TC- D5 - was far too unwieldy for everyday use, and far too expensive to ever sell successfully.[4] Sony thus began work on a portable player that could combine light weight and stereo sound with a price an ordinary consumer could afford. The original prototype was built from a heavily modified Sony Pressman, a lightweight, compact tape recorder designed for journalists. By replacing the recording head with a playback head, and the speaker with an amplifier, Sony engineers were able to combine the portability of the Pressman with the stereo experience of the TC- D5. Watch The Boss Baby – online streaming full movie in HD for free. Stream The Boss Baby full movie free in good quality without download online. By using lower- end components to reduce the price, and enclosing the parts in an attractive casing, they had solved Ibuka's challenge. The original idea for a portable stereo is ultimately credited to Brazilian- German inventor Andreas Pavel,[5] who patented the Stereobelt in 1. Though Sony agreed to pay Pavel royalties, it refused to recognize him as the inventor of the personal stereo until a legal settlement in 2. The player was released in Japan in 1. Walkman", a nod to the player's ancestor, the Pressman. This was followed by a series of international releases under several other names - "Soundabout" in the United States, "Freestyle" in Sweden, and "Stowaway" in the UK.[6] Overseas sales companies objected to the name “Walkman” as they felt it was too much of a Japanese- English name, and proposed others. Sony America initially suggested “Disco Jogger”, which was not chosen because it would have limited appeal.[7] Eventually "Walkman" caught on globally and Sony used the name worldwide. The names "Walkman", "Pressman", "Watchman", "Scoopman", "Discman", and "Talkman" are trademarks of Sony, and have been applied to a wide range of portable entertainment devices manufactured by the company. Sony continues to use the "Walkman" brand name for most of their portable audio devices, after the "Discman" name for CD players was dropped in the late 1. Marketing[edit]. Some products of the Walkman line (2. The marketing of the Walkman introduced the idea of 'Japanese- ness' into global culture, synonymous with miniaturization and high- technology.[8] The "Walk- men" and "Walk- women" in advertisements were created to be the ideal reflections of the subject watching.[9] The advertising of the Sony Walkman served to portray it as a possession that was not only fashionable but culturally definitive.[citation needed] Owning one proved the owner was up to date and financially able to buy newly marketed commercial products, rather than waiting for them to become established and prices to fall.[citation needed]The introductory United States advertising campaign for the Sony Walkman was created in the New York office of the international advertising agency, Mc. Cann- Erickson, who had won the Sony business the prior year. Madison Avenue creative executive Peter Hoffman, a young copywriter at Mc. Cann at the time whose creative work helped win the Sony business for the agency, created the introductory advertising for the Walkman with his campaign and tag line, "There's A Revolution In The Streets." It became one of the most successful launches of any new product in the past half- century.[citation needed]A major component of the Walkman advertising campaign was personalization of the device. Prior to the Walkman, the common device for portable music was the portable radio, which could only offer listeners standard music broadcasts.[1. The Sony GV-8 Video Walkman was introduced in 1989. It played Video 8 format tape cassettes, showing them on a 3-inch (76 mm) diagonal color screen. Xperia / ɛ k ˈ s p ɪər i ə / is the brand name of smartphones and tablets from Sony Mobile. The name Xperia is derived from the word "experience" [citation. Having the ability to customize a playlist was a new and exciting revolution in music technology. Potential buyers had the opportunity to choose their perfect match in terms of mobile listening technology. The ability to play your own music and listen privately was a huge selling point of the Walkman, especially amongst teens, who greatly contributed to its success.[1. Despite "all this technological diversity, there must be one which is the perfect choice for you".[1. This method of marketing to an extremely expansive user- base while maintaining the idea that the product was made for each individual "[got] the best of all possible worlds—mass marketing and personal differentiation".[1. Sony accomplished the genius feat of mass individualized and targeted advertisement, enabling the Walkman to be recognized as an influential piece of technology.[citation needed]Today, Walkman still maintains its role in popular sub culture, albeit a diminished one due to the large number of competitors in mobile audio devices today.[1.Through Sony's effort to "[sustain] certain meanings and practices which have become emblematic of- -which seem to stand for or to represent- -a distinctive 'way of life': the culture of late- modern, post- industrial societies",[1. Microsoft Office Communicator 2010 Conversation History Not Saving . Walkman remains, largely due to effective advertisement, a symbol of the freedom and portability that Sony sought to convey among the younger demographic.[citation needed]Product lines[edit]Cassette- based[edit].Sony Walkman WM- 2, the best- selling model, with plastic battery case and belt clip (1.The metal- cased blue- and- silver Walkman TPS- L2, the world's first low- cost portable stereo, went on sale in Japan on July 1, 1.In June 1. 98. 0, it was introduced in the U. S.[1. 5] Also launched in the UK in 1. Adobe Flash Player Remover Download there. MDR- 3. L2 headphones). Where the Pressman had the recording button, the TPS- L2 had a "hotline" button which activated a small built- in microphone, partially overriding the sound from the cassette, and allowing one user to talk to the other over the music. Originally marketed as the "Soundabout" in the U. S., the "Stowaway" in the UK, and the "Freestyle" in Sweden,[1. Sony soon had the new name "Walkman" embossed into the metal tape cover of the device. When the follow- up model, "Walkman II" came out, the "hotline" button was phased out though it was retained on the WM- R2, WM- 3, WM- 3. EX and several models. Amid fierce competition, primarily from Toshiba (the Walky), Aiwa (the Cassette. Boy) and Panasonic (the Mi. Jockey), by the late 1. In 1. 98. 2 Sony introduced the Walkman DD Series, the first model of this series was WM- DD it was available in two colors, silver and red. Sony upped the ante once again by creating the playback- only WM- DD9, launched in 1. Walkman (five years after the WM- D6. C) and became the holy grail for a niche group of cassette Walkman collectors. It is the only auto- reverse Walkman in history to use a two- motor, quartz- locked, disc drive system similar to high- end home cassette decks (like the Nakamichi Dragon) to ensure accurate tape speed for both sides (unlike the Dragon, only one motor operates at a time depending on the side of the tape being played). Power consumption was low, requiring only either one AA battery or one gumstick- type rechargeable, with optional AC adaptor input. It is also equipped with an amorphous tape head capable of reproducing 2. Hz response, a gold- plated headphone jack, and a 2- millimetre- thick aluminum body. Sony made this model with only sound quality in mind at an affordable price, therefore it contains no gimmick features such as in- line remote control, music search, or LCD readout. Its only features are Dolby B/C noise reduction, EX DBB bass boost, tape and two auto reverse modes. By the late 1. 99. Walkman was generally passed over in favor of the emerging digital technologies of CD, DAT and Mini. Disc. After 2. 00. Walkman products (and their clones) were approaching technological obsolescence as the cassette format was gradually phased out. Sony still continues to make cassette- based Walkman devices in China for the US and other overseas markets; however, they were discontinued in Japan only on October 2.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |